{"title":"Style Without Damage","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCreate effortless, salon-worthy styles while helping protect your hair from heat damage. From professional styling tools and heat protection to everyday styling essentials, this collection makes it easy to achieve beautiful results without compromising healthy-looking hair.\u003c\/p\u003e","products":[{"product_id":"niomi-bamboo-comb","title":"Bamboo Detangling Comb","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Bamboo Detangling Comb is suitable for all hair types. Brushing wet hair can cause damage, so use this wide-tooth comb to gently ease tangles or distribute treatments and conditioners from root to tip. It can be used on wet and dry hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLength = 165mm \/ Width = 63mm\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"NIOMI AU","offers":[{"title":"Default Title","offer_id":41686845063358,"sku":"BDC01","price":9.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/1400\/4670\/products\/Untitleddesign_59.png?v=1658695828"},{"product_id":"niomi-vitamin-boost-argon-oil-serum","title":"Vitamin Boost, Argan Oil Serum 60ml","description":"\u003cp\u003eInstant moisture and weightless shine. This is a wonder product. All the benefits of Argan Oil, combined with Anti-Frizz, Heat and UV inhibitors, exotic Antioxidants and\u003cbr\u003enatural silicones in a weightless, non-greasy formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes contain fragrance (parfum) \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for coloured, heat-treated or stressed hair. No artificial colours (unlike others) so it won’t add brassy tones to Blondes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eProtect and help extend the life of your coloured hair. Bring tired, dry hair back to life.\u003cbr\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cstrong\u003eWhy You Will Love It\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVitamin E\u003c\/li\u003e\n\u003cli\u003eRinstant Moisture\u003c\/li\u003e\n\u003cli\u003eWeightless Shine\u003c\/li\u003e\n\u003cli\u003eConditioning\u003c\/li\u003e\n\u003cli\u003eUV, Frizz and Heat Protection\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulphates, mineral oils, phthalates, artificial colours, DEA, formaldehyde, and drying alcohols.\u003c\/li\u003e\n\u003cli\u003eContains mainly natural and organic ingredients.\u003c\/li\u003e\n\u003cli\u003eSafe for coloured + chemically-treated hair.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNormal to Dry Hair\u003c\/li\u003e\n\u003cli\u003eFrizz Control\u003c\/li\u003e\n\u003cli\u003eBad Hair Day Rejuvenation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize: 50ml\u003c\/p\u003e\n\u003ch3\u003eHow To Use It\u003c\/h3\u003e\n\u003cp\u003eApply 2-4 pumps onto palm of hand or towel dried hair, then gently work through from crown to tips avoiding roots. Style or blow-dry. Adds gentle volume and glossy shine,\u003cbr\u003ewhile fighting heat, UV and humidity.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS:\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eArgan Oil\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehelps support a healthy scalp and hair as it has natural antioxidant effects that could assist with maintaining hair growth. The antioxidant properties could help reduce the amount of oxidative stress and free radicals that cause the hair follicle cells in a person's scalp to break down. Extracted from the Jojoba Seed Oil.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eadded to protect against dryness, breakage, and split ends. \u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBlend\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHeat and UV Inhibitors\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NIOMI AU","offers":[{"title":"Default Title","offer_id":41937508008126,"sku":"VBAOS50","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/1400\/4670\/products\/oil.png?v=1678396726"},{"product_id":"niomi-acetic-acid-hair-clip","title":"NIOMI Acetic Acid Hair Clip","description":"\u003cp\u003e\u003cstrong\u003eNIOMI Acetic acid hair clip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFrustrated with  your hair getting in the way while you're washing your face or applying makeup?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOur hair clips are designed to remove that frustration allowing you to hold back your hair with confidence  \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"tick-icon-li\"\u003ePack of four elegant black clips \u003c\/li\u003e\n\u003cli class=\"tick-icon-li\"\u003eMade from Acetic Acid, no plastic used in the manufacturing formula\u003c\/li\u003e\n\u003cli class=\"tick-icon-li\"\u003eNo snagging, kinking and unnecessary creasing of the hair when styling\u003c\/li\u003e\n\u003cli class=\"tick-icon-li\"\u003eUseful when styling hair and leaves face hair-free for makeup application\u003c\/li\u003e\n\u003cli class=\"tick-icon-li\"\u003eStrong grip to secure large sections of hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NIOMI AU","offers":[{"title":"Default Title","offer_id":42047141216446,"sku":"AAHCB","price":5.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/1400\/4670\/products\/NoCreaseClips.png?v=1678217172"},{"product_id":"niomi-bamboo-paddle-hairbrush","title":"Bamboo Paddle Hairbrush","description":"\u003cp\u003e\u003cstrong\u003eBamboo Paddle Hairbrush\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKeep your hair smooth and tangle-free with our have to have bamboo paddle brush. The bamboo pins help stimulate the scalp releasing your natural oils for healthy strong hair that shines.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBamboo Paddle hairbrush\u003c\/li\u003e\n\u003cli\u003eLength = 245mm \/ Width = 80mm\u003c\/li\u003e\n\u003cli\u003eEarth friendly\u003c\/li\u003e\n\u003cli\u003eComfortable handle\u003c\/li\u003e\n\u003cli\u003eMassages the scalp\u003c\/li\u003e\n\u003cli\u003eDetangles and grooms hair\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NIOMI AU","offers":[{"title":"Default Title","offer_id":42047178014910,"sku":"BPBL","price":12.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/1400\/4670\/products\/PaddleBrush.png?v=1678217225"},{"product_id":"small-bamboo-hair-brush","title":"Bamboo Thin Hair Brush","description":"\u003cp\u003eBamboo Thin Hair Brush\u003c\/p\u003e\n\u003cp\u003eA natural and eco-friendly tool designed to care for your hair while minimizing your environmental impact. 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This season's hottest \u003cbr\u003etrending accessory, it features three extra-large barrels that are perfect \u003cbr\u003efor achieving mermaid, beachy, or boho-inspired waves.\u003c\/p\u003e\n\u003cp\u003eWhether you have short or long locks, thick or thin hair, the NIOMI Wave \u003cbr\u003eWand's heated ceramic technology produces negatively charged ions that\u003cbr\u003edeliver soft, shiny, and frizz-free waves.\u003c\/p\u003e\n\u003cp\u003eCompared to traditional single barrel styling irons that take forever to \u003cbr\u003ecurl hair, the Wave Wand's three-barrel design allows for quick and easy \u003cbr\u003estyling and is the perfect hairstyling tool for achieving effortless, \u003cbr\u003ebeautiful waves that look like you just stepped off the beach.\u003c\/p\u003e\n\u003cp\u003eWHY YOU WILL LOVE IT:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3 x extra large barrels (32mm each in diameter)\u003c\/li\u003e\n\u003cli\u003eAdjustable temperature between 80°C \u0026amp; 210°C\u003c\/li\u003e\n\u003cli\u003e360-degree swivel and tangle-free cord\u003c\/li\u003e\n\u003cli\u003eNon-slip handle, and insulated barrel tips to provide extra safety\u003c\/li\u003e\n\u003cli\u003eAttached safety stand\u003c\/li\u003e\n\u003cli\u003eInstant adjustable heat-up, Monitored through LED Screen\u003c\/li\u003e\n\u003cli\u003eMinimal heat damage using ceramic technology to distribute heat evenly\u003c\/li\u003e\n\u003cli\u003eVoltage: 110V-240V\u003c\/li\u003e\n\u003cli\u003eFrequency: 50-60Hz\u003c\/li\u003e\n\u003cli\u003eNominal Power: 70-130W\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NIOMI AU","offers":[{"title":"Default Title","offer_id":42840274567358,"sku":"NWW32","price":33.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/1400\/4670\/files\/WaveWond01.png?v=1687762759"},{"product_id":"vitamin-boost-fibre-paste","title":"Vitamin Boost Fibre Paste","description":"\u003cp\u003e\u003cspan\u003eNIOMI Vitamin Boost Fiber Paste, your secret weapon for impeccable style! This water-soluble styling paste is your go-to for short, choppy, or swept-back styles, offering a firm hold that lasts. Infused with essential nutrients, it adds texture and thickness while safeguarding against moisture loss, leaving your hair feeling soft and conditioned. Elevate your look with ease and confidence!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You Will Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium, flexible hold (3\/5)\u003c\/li\u003e\n\u003cli\u003eNaturally derived\u003c\/li\u003e\n\u003cli\u003eNourishing for the hair\u003c\/li\u003e\n\u003cli\u003eHydrates the hair\u003c\/li\u003e\n\u003cli\u003eNutrient\/Antioxidant Boost (accurate for argan + coconut + pea sprout extract)\u003c\/li\u003e\n\u003cli\u003eNaturally contains vitamin E from oils\u003c\/li\u003e\n\u003cli\u003eHelps texturise and give a thicker appearance\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulphates, mineral oils, phthalates, artificial colours, DEA, formaldehyde, and drying alcohols\u003c\/li\u003e\n\u003cli\u003eContains various natural and organic ingredients\u003c\/li\u003e\n\u003cli\u003eSafe for coloured + chemically-treated hair\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for All Hair Types. Safe for daily use. This is a wonder styling product to take with you everywhere.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor best results, rub a small amount evenly between palms before working through the hair. 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Perfect for all hair textures, from fine to coarse, straight to curly, its weightless feel offers effortless movement without residue or buildup.\u003c\/p\u003e\n\u003cp data-end=\"1299\" data-start=\"1172\"\u003eElevate your styling ritual with a heat protector that delivers salon-quality results while respecting the health of your hair.\u003c\/p\u003e\n\u003chr data-end=\"1304\" data-start=\"1301\"\u003e\n\u003ch1 data-end=\"1333\" data-start=\"1306\"\u003e\u003cstrong data-end=\"1333\" data-start=\"1311\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3 data-end=\"1366\" data-start=\"1335\"\u003e\u003cstrong data-end=\"1364\" data-start=\"1339\"\u003eAdvanced Heat Defence\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1534\" data-start=\"1367\"\u003eDesigned to help shield against damage from blow-dryers, straighteners, curling irons, and thermal brushes — so your hair stays smoother, stronger, and more resilient.\u003c\/p\u003e\n\u003ch3 data-end=\"1570\" data-start=\"1536\"\u003e\u003cstrong data-end=\"1568\" data-start=\"1540\"\u003eSleek, Frizz-Free Finish\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1677\" data-start=\"1571\"\u003eHumidity and flyaways are tamed with ease, leaving a polished, refined look that lasts throughout the day.\u003c\/p\u003e\n\u003ch3 data-end=\"1711\" data-start=\"1679\"\u003e\u003cstrong data-end=\"1709\" data-start=\"1683\"\u003eSoft, Flexible Control\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1846\" data-start=\"1712\"\u003eEnhances natural curl patterns and texture with gentle hold, allowing curls and waves to form beautifully without stiffness or crunch.\u003c\/p\u003e\n\u003ch3 data-end=\"1872\" data-start=\"1848\"\u003e\u003cstrong data-end=\"1870\" data-start=\"1852\"\u003eLustrous Shine\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1980\" data-start=\"1873\"\u003eProvides a radiant, healthy-looking sheen that reflects light and enhances the natural beauty of your hair.\u003c\/p\u003e\n\u003ch3 data-end=\"2015\" data-start=\"1982\"\u003e\u003cstrong data-end=\"2013\" data-start=\"1986\"\u003eLightweight Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2108\" data-start=\"2016\"\u003eGlides through the hair with ease, offering nourishment and manageability without heaviness.\u003c\/p\u003e\n\u003ch3 data-end=\"2147\" data-start=\"2110\"\u003e\u003cstrong data-end=\"2145\" data-start=\"2114\"\u003eColour + Treatment Friendly\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2245\" data-start=\"2148\"\u003eA gentle formula suitable for coloured, keratin-treated, bleached, and chemically processed hair.\u003c\/p\u003e\n\u003chr data-end=\"2250\" data-start=\"2247\"\u003e\n\u003ch1 data-end=\"2289\" data-start=\"2252\"\u003e\u003cstrong data-end=\"2289\" data-start=\"2257\"\u003eConscious, Clean Formulation\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp data-end=\"2366\" data-start=\"2291\"\u003eThermalPro is created with a commitment to clean, modern haircare.\u003cbr data-end=\"2360\" data-start=\"2357\"\u003eIt is:\u003c\/p\u003e\n\u003cul data-end=\"2622\" data-start=\"2368\"\u003e\n\u003cli data-end=\"2491\" data-start=\"2368\"\u003e\n\u003cp data-end=\"2491\" data-start=\"2370\"\u003e\u003cstrong data-end=\"2489\" data-start=\"2370\"\u003eFree from parabens, sulphates, mineral oils, phthalates, DEA, formaldehyde, artificial colours, and drying alcohols\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2531\" data-start=\"2492\"\u003e\n\u003cp data-end=\"2531\" data-start=\"2494\"\u003e\u003cstrong data-end=\"2529\" data-start=\"2494\"\u003eVegan-friendly and cruelty-free\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2622\" data-start=\"2532\"\u003e\n\u003cp data-end=\"2622\" data-start=\"2534\"\u003e\u003cstrong data-end=\"2585\" data-start=\"2534\"\u003eInfused with naturally derived argan kernel oil\u003c\/strong\u003e for added softness and nourishment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2678\" data-start=\"2624\"\u003eA formula created for performance — and peace of mind.\u003c\/p\u003e\n\u003chr data-end=\"2683\" data-start=\"2680\"\u003e\n\u003ch1 data-end=\"2704\" data-start=\"2685\"\u003e\u003cstrong data-end=\"2704\" data-start=\"2690\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h1\u003e\n\u003col data-end=\"2887\" data-start=\"2706\"\u003e\n\u003cli data-end=\"2763\" data-start=\"2706\"\u003e\n\u003cp data-end=\"2763\" data-start=\"2709\"\u003eApply to clean damp or dry hair before heat styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2834\" data-start=\"2764\"\u003e\n\u003cp data-end=\"2834\" data-start=\"2767\"\u003eDistribute evenly with a comb or fingers, ensuring full coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2887\" data-start=\"2835\"\u003e\n\u003cp data-end=\"2887\" data-start=\"2838\"\u003eStyle as desired with your preferred heat tool.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-end=\"2960\" data-start=\"2889\"\u003eFor best results, use daily to maintain smooth, protected, glossy hair.\u003c\/p\u003e\n\u003chr data-end=\"2965\" data-start=\"2962\"\u003e\n\u003ch1 data-end=\"2987\" data-start=\"2967\"\u003e\u003cstrong data-end=\"2985\" data-start=\"2971\"\u003eThe Result\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp data-end=\"3106\" data-start=\"2988\"\u003eHair that feels softer, looks shinier, moves freely, and stays beautifully protected from heat — no matter your style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e200ml\u003c\/p\u003e","brand":"NIOMI AU","offers":[{"title":"Default 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Crafted from 100% natural bamboo, this brush offers an eco-conscious alternative to traditional plastic styling tools, helping reduce plastic waste while delivering superior performance .\u003c\/p\u003e\n\u003cp\u003eThe versatile round design, with a diameter of \u003cstrong\u003e50mm,\u003c\/strong\u003e makes it ideal for creating bouncy curls, smooth locks, or added volume, suitable for all hair types and lengths. Soft bristles glide through your hair without snagging, minimizing breakage and split ends, ensuring your locks remain healthy and vibrant.\u003c\/p\u003e\n\u003cp\u003eFeaturing an ergonomic handle, this brush provides comfort and control during styling, whether you’re at home or in a professional setting. Its heat-resistant properties make it safe for use with blow dryers, allowing you to achieve salon-quality results effortlessly.\u003c\/p\u003e\n\u003cp\u003eCleaning is a breeze, as the bamboo material is naturally resistant to bacteria and odors. By choosing the Eco-Friendly Bamboo Round Brush, you’re not just investing in your hair; you’re making a commitment to a greener planet. Elevate your styling routine today and experience the beauty of sustainable hair care!\u003c\/p\u003e","brand":"NIOMI AU","offers":[{"title":"Default Title","offer_id":44604405776574,"sku":"BRB50","price":12.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/1400\/4670\/files\/NIOMI_Round_Brush.png?v=1737996582"},{"product_id":"bamboo-paddle-hairbrush-with-boar-hair-bristles","title":"Bamboo Paddle Hairbrush with Boar Hair Bristles","description":"\u003cp data-start=\"0\" data-end=\"51\"\u003e\u003cstrong data-start=\"0\" data-end=\"51\"\u003eBamboo Paddle Hairbrush with Boar Hair Bristles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"53\" data-end=\"413\"\u003eKeep your hair smooth, shiny, and tangle-free with this must-have bamboo paddle brush. 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